Mia by SepNets · AI receptionist

Missed calls turn into booked appointments.

Mia is the AI receptionist that never misses a call: she answers every call 24/7 in natural Hebrew, books the client straight into your Google Calendar, answers common questions — and forwards to you only when it truly matters.

From ₪400/month · 100 call minutes

The problem

Every missed call is a customer who moved on to your competitor.

  1. The phone rings while you work

    You're in the middle of a job. The phone rings, nobody picks up — and the caller simply moves on to the next business.

  2. Mia answers — in natural Hebrew

    Every call, day and night. She knows your services, prices and hours, answers questions and schedules appointments for your clients.

  3. The appointment is already booked

    Mia offers open slots from your Google Calendar, books the visit, and sends an SMS confirmation. You see it all in the dashboard.

And when it genuinely needs a person, she transfers the call — with the full context.

Receptionist answering a phone call at a business front desk
Do the math

What are missed calls costing you?

Set the numbers for your business and see in real time how much revenue walks out the door every month with every unanswered ring.

Business type

Monthly revenue at risk

₪3,096

That's ₪37,152 a year — roughly 6.2 lost jobs every month.

Estimate only, based on ~4.3 weeks per month. Adjust the numbers to your business — the sliders are the assumptions, they're yours to set.

Pricing

Starting price list

You pay for call minutes. Every plan includes the natural Hebrew voice, SMS confirmations and reminders, Google Calendar sync, and the full dashboard.

Basic

100 minutes

₪400

per month

₪4 per minute

≈ 33 calls of 3 minutes

40 SMS messages included

Growth

750 minutes

₪2,500

per month

₪3.33 per minute

≈ 250 calls of 3 minutes

300 SMS messages included

Extra per-minute rate beyond your plan

₪3

Each extra SMS beyond your plan

₪1

All prices exclude VAT.

  • 24/7 answering, 2–4 calls at once (by plan)
  • SMS confirmations & reminders
  • Google Calendar sync
  • Full dashboard — receptionist settings, call & message log, recordings and summaries, and full analytics
  • Chatbot on your business website
What Mia does

One AI receptionist, five jobs — done.

No feature matrix to decode. In plain words: what Mia handles on every single call.

Answers every call

No busy line, no voicemail black hole. Day, night, weekend, holiday — the phone gets picked up, and the caller hears a natural Hebrew voice. Up to 2 calls at once, 4 on the Growth plan.

Books the appointment

While the client is still on the line, Mia checks your Google Calendar, offers real open slots and books the visit. No "we'll call you back to confirm".

Confirms by SMS

The moment the call ends, the client gets a confirmation text with the details — and a reminder before the appointment. Fewer no-shows, fewer "wait, when was I supposed to come?" calls.

Hands off to a human when it matters

Mia knows her limits. When a caller needs a person, she transfers the live call with the full context — or takes a message and passes it to your team by email and in the dashboard.

Summarizes every call

Every call lands in your dashboard as a recording, a transcript and a short AI summary. Nothing that was said gets lost — and you don't have to listen to everything to know what happened.

What Mia does

A real, natural conversation — not a recorded routing menu

Answers every call, 24/7

No hold music, no voicemail. Mia answers in a natural Hebrew voice at any hour — evenings, weekends and holidays included. Up to 2 calls at once, 4 on the Growth plan.

Books appointments

She checks your Google Calendar, offers real open slots based on your business hours, and books the visit during the call. Clients can reschedule or cancel by calling back.

Collects caller details

Name, phone, a summary and a recording — everything from every call is documented and saved to your contacts.

Forwards critical calls to you

When a caller needs a human, Mia transfers the live call in real time — or takes a message and sends it to your team by email and in the dashboard.

SMS confirmations & reminders

Every appointment gets a confirmation text, and the client gets a text reminder before the visit. Fewer no-shows, fewer callback chains.

Website chat

Mia also plugs into your website chat: answering questions and collecting leads from the same business knowledge.

Answers from your business knowledge

Services, prices, hours and FAQs — from your website, files and documents. She answers only from what you gave her.

Full control

Keep control of every call

Mia works for you — and reports on everything. Recordings, transcripts and AI summaries of every call, booked appointments, captured contacts and every SMS thread — all in one dashboard, fully in Hebrew.

  • Call recordings with one-click playback
  • Full transcripts and automatic AI summaries
  • Booked appointments and captured contacts
  • Every SMS thread, in one inbox
Dashboard home screen: summary of calls, appointments and activity
Example — demo data from a demo account
Calls list in the dashboard with statuses and outcomes
Example — demo data from a demo account
Call detail view: recording, transcript and AI summary
Example — demo data from a demo account
List of contacts captured from calls
Example — demo data from a demo account
Business knowledge base in the dashboard
Example — demo data from a demo account
By trade

Perfect for businesses that live on the phone

Mechanic checking his phone in an auto repair shop

Garages

A car on the lift and the phone ringing under the hood. Mia answers, books service visits, and takes messages — so a busy hour no longer costs you a customer.

Dentist taking a phone call in a dental clinic

Dental clinics

The patient is in the chair and the phone keeps ringing. Mia answers new-patient calls and books them into the calendar, sends SMS confirmations and reminders before each visit, and routes emergencies exactly per your practice rules — so the front desk can stay with the person in front of them.

Hair salon client on the phone while waiting in the salon

Salons

Bookings come in on evenings and weekends, when your hands are busy mid-treatment. Mia answers, offers real open slots and books the appointment — with a confirmation text and a reminder before the visit. Clients can even reschedule by calling back, so the chair never sits empty.

Plumber taking a phone call in a home kitchen

Home services

Israelis call — they don't fill in forms. You're on a ladder or a roof, and Mia already picked up: she captures what the job is, the address and how urgent it is, and books the visit. A burst pipe at midnight? She flags the emergency and dispatches your on-call tech, per the rules you set.

Lawyer on the phone at her desk in a law office

Law offices

New inquiries get an immediate, professional response: what the matter is about, contact details, and a scheduled consultation.

Real-estate agent on the phone in a kitchen holding a floor plan, with a for-sale sign behind her

Real estate agents

Property inquiries from your website and by phone. Mia logs every inquiry, schedules viewing appointments, and keeps a full record.

The honest comparison

Automated call answering: Mia vs. a recorded menu vs. a call center.

You shouldn't have to choose between "cheap but limited" and "great but very expensive". Here's the line-by-line version.

FeatureRecorded menu (IVR)"Press 1, press 2"BestMiaAI receptionistHuman call centerSalaried agents
Service & answering
AvailabilityYes, 24/724/7, weekends & holidays includedBusiness hours only
Natural conversationRecorded menus onlyFree, natural conversationYes
Understands open-ended requests"Press 1" onlyAsks, understands, adaptsYes, depends on the agent
Simultaneous callsUnlimited2–4 at once, by planLimited by team size
Leads & sales
Books appointments in your calendarNot availableStraight into Google CalendarYes
Call summary after every callNot availableAutomatic, every callManual, not always consistent
Operations & cost
Monthly costLow, but very limitedTransparent — from ₪400/monthVery high — salaries & shifts
Instant scalabilityTechnically yes, limited valueUpgrade your plan — no hiring, no trainingHiring, training, costs
How it works

You get access to a Hebrew control dashboard for managing your calls and your business settings. We guide you through every step, from the initial connection to full go-live.

  1. Connect your number

    We give you a phone number you can publish, or you can forward calls from your existing number — whenever you want Mia answering in your place.

  2. Add your knowledge

    Point her to your website for deep business knowledge, so she can answer all the recurring questions; upload files or send FAQs — services, prices, hours.

  3. Set the rules

    When to book an appointment, when to forward a call, what's off-limits, and what to ask — you set the boundaries.

  4. Go live

    Mia starts answering. You listen to every call from the dashboard and fine-tune as you go.

With Mia, your phone is always available to your customers.

FAQ

Questions we hear a lot

Is Mia really Hebrew-first?

Yes. Natural, native-sounding Hebrew is the default — in her voice and in the SMS she sends. Callers who prefer English or French just ask, and she switches.

Do callers know they're talking to an AI?

Yes. At the start of every call, Mia says she's an AI and that the call is recorded. You can word that sentence your own way, but you can't remove it.

How is Mia different from an IVR phone menu?

With an IVR, callers press buttons and wait. With Mia, they just talk: they say what they need in their own words, and she answers, asks one question at a time and gets it done — a booking, an answer or a handoff to you. The keypad comes in only when a caller's number is hidden, to type in a callback number.

Can she actually book appointments?

Yes. Mia syncs with your Google Calendar, offers real open slots during the call, books the appointment, and sends an SMS confirmation. Clients can reschedule or cancel by calling back.

Can we keep our existing number?

Yes. Forward your landline or mobile to Mia — all the time, or only when you don't pick up — with your carrier's standard call forwarding. Or publish the dedicated Israeli number we set up for you.

How many calls can Mia handle at once?

Up to 2 calls at once on the Basic and Starter plans, and up to 4 on Growth. If every line is busy, the next caller hears a busy tone and can try again a moment later. Need more? Talk to us.

What if the caller needs a human?

Mia transfers the live call to you — or takes a message, which reaches your team in the dashboard and by email, along with a callback task. You decide when a person steps in.

What if she doesn't understand the caller, or the caller is upset?

If something isn't clear, Mia politely asks the caller to repeat it. She doesn't try to guess emotions — you set clear rules instead: hand the call to you always, on request, only when it's urgent, or during business hours. A caller who asks for a person gets transferred, or leaves a message for your team.

What does she know about my business?

Only what you give her: your website, files, FAQs, services, prices and hours. She answers from that knowledge base — and nothing else.

Which systems does she connect to?

Today, Google Calendar: Mia books straight into your real calendar and only offers slots that are actually free. Need a different system? Tell us.

Can I listen to calls afterwards?

Yes. Every call is recorded and transcribed, with a short summary — all in your dashboard, with one-click playback. For privacy, recordings and transcripts are deleted automatically 90 days after the call.

Who owns the data?

You do. Recordings, transcripts and contacts sit in your dashboard, under your control. The platform is hosted in the EU (Germany); AI processing runs on OpenAI and telephony on Twilio. Recordings and transcripts are deleted automatically 90 days after the call.

Does Mia make outbound calls?

Not yet — Mia answers incoming calls. When we add outbound calling, it will reach only people who agreed to be contacted, like existing clients and website sign-ups. Cold calls to strangers — never.

How fast can we launch?

Days. Connect a number, add your knowledge, set the rules — and she's answering. No long integration project.

Can I hear Mia before deciding?

Sure. Tap “Talk to Mia” on this page: chat with her, or start a short voice call right from the chat window.

What does it cost?

It's public: from ₪400 per month for 100 call minutes. Larger plans: 250 minutes for ₪1,000 and 750 minutes for ₪2,500 per month, plus ₪3 per minute beyond your plan. Plans include 40, 100 and 300 SMS messages respectively; each extra SMS is ₪1. Every plan includes SMS confirmations, calendar sync and the dashboard. All prices exclude VAT.

Does Mia replace my team?

No. Mia covers the phone so your team can do the actual work. Anything that needs human judgment gets transferred — with context.

Find out if Mia fits your business.

Leave your details and we'll come back to you with a plan tailored to your business.

We guide you and stay with you from day one.

or write to info@sepnets.io

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